Strategic Marketing (SBU Competition) Research Paper

Strategic Marketing (SBU Competition) - Research Paper Example Among all the mentioned competitors of Star Hub SingNet is the largest internet service provider in Singapore with 372,000 broadband users and 71,000 dial up customers (about SingTel, 2013). As SingNet is the biggest internet provider company followed secondly by Star Hub and at third place stand M1 Net Ltd. The total broad band subscribers of Star Hub are 329,000. The broad band user of the third largest company M1 Broad band is over 10,000 . ... The stock price also increased compared to the price of last day Revenue for the companies (as according to available financial reports) 2012: 18,825 Million 2011: 18,071 Million 2010: 16, 871 Million 2012: 2,422 Million 2011: 2,312 Million 2010: 2, 238 Million 2012: 1,076,812 2011: 1,064,896 2010: 979.2 Million Customer base 557,000 are the total broad band internet users for the company 442,300 are the total subscribers of the broad band internet service provided by the company 173,900 are the total broad band internet subscribers for M1 Strengths Many of the strengths that are associated with the company includes: The first ever company to launch its broad band services in Singapore First broad band service provider to introduce supplementary surfing Being the pioneer and the largest company to hold the stake, trust of people in the service provided Star Hub being the second market leaders holds certain strengths as well including: Fastest growing broad band internet service provi der Provides the highest speed for surfing including the fastest speed internet for downloading and uploading in Singapore Provides unlimited surfing packages to make family time fun M1 as is the third largest leading broad band possess the following strengths: Introducer of the latest technology Pioneer in providing the fastest downloading speed where even needed with even in peak hours Connectivity choices are customized and available according to the need and requirement of the customers Faster and an easier way to access the international high bandwidth sites Competitive Advantage Pricing Bundles that are offered by SingNet is their competitive advantage and the factors which helps them gaining the highest market